We have a big problem. Our tap water is being contaminated every single day.

The laundry that we do every single day is the cause!

94% of American tap water contains invisible plastic fibers.

Tiny plastic fibers in our clothing – polyester, nylon, spandex to name a few – escape every time we do our laundry, and come right back into the water we drink because they’re too small to be captured by wastewater treatment centers.

Despite that, not even the most eco-friendly washing machine companies have come up with a solution.

It’s time to let these companies know that their consumers (you!) – care and want a solution and we’re hoping that art can be the perfect conversation starter.

Just click on the grey areas below to fill out our form!

I first learned about toxic laundry at a retreat hosted by the National Academy of Sciences. Professor Slakey, a lecturer from Georgetown University talked about a team of young students he was mentoring that were so bothered by what they had learned that they designed a Fiber Filter capable of capturing invisible pieces of plastic in our water. I was blown away that kids were trying to solve a global problem that I hadn’t even heard about and offered to help them raise awareness for the issue.

A few conversations later,  I hopped onto a plane to DC to try and tackle this newly discovered threat.


Or see on youtube

While in DC, I soaked in more sobering facts from the students.

I learned that by 2025, the world’s synthetic fiber production will double – so too will the amount of microfibers in our water supply. And it’s not just about avoiding tap water… it’s also starting to infiltrate our salt and beer.

The worst part was that there was no solution. Very few companies were taking responsibility, and all the consumer could do was support initiatives like the Fiber FilterCora Ball or Guppy Friend.

Despite the many awareness campaigns explaining the problem, none offered a large scale solution.

Convincing wastewater treatment centers around the country seemed too daunting, government legislation would take forever and controlling all synthetic fiber manufacturing was completely unrealistic.

What seemed realistic though was challenging environmentally conscious corporations positioned to make a difference. All we had to do was attract their attention and ask them to #FixToxicLaundry.

There’s only one thing left to do. For you to join the movement and challenge them to see which one replies first.

I truly believe that if consumers care, corporations will react and that together, we can come together and make a difference.

The project started off extremely simple.

We first started with tentacles that were designed by Lee Deslisle, a local volunteer with a background in costume design. They were made out of recycled cardboard, wire and fishing line. They were then dressed up in used clothing supplied by Goodwill DC and an independent clothing drive organized by Carrie, one of our volunteers. The structures were  supported with Avenger C-stands and Manfrotto Flex Arms.

Over the course of ten days, we transformed what used to be a biology lab into a full-fledged monster assembly line.


The three students, (Left to right), Jaime, Lola and Carter, juggled finals, their fiber filter research and our photoshoot to help bring the project to life.

After many days of trial, error and iteration our final designs started to emerge with inspirations drawn from the angler fish (designed by Lola), the creepy tendrils from Stranger Things, and some simple snakes.

The sets took hours to design as we had to line up the tentacles perfectly in the camera so that they would look perfect.

Photo by Tina Leu

Small flashes were placed inside various monsters to give them the eerie glow that would bring them to life.

We borrowed a small pocket projectorclamped it to the ceiling and projected the words BEWARE onto the floor so that the warning would be more obvious to the corporations we were challenging.

Cotton balls were dipped in red food coloring, torn up and glued to wire created the creepy veins that we needed.


And in a lovely twist of events, Zaida and Kinley who came to model the unsuspecting victims, were the daughters of Professor Slakey – the person who introduced me to the whole project in the first place.

Over the course of the week, over 30 volunteers came and volunteered day and night to bring this project to life.

Now that the entire project is done, only one thing remains for us to do:

Spread the word as far and wide as possible.

Done tweeting and want to take more action?

Learn how you can reduce your impact at www.fiberfilter.org

Media Requests:

  • Feel free to quote and publish the photos in your online publication as long as you are only using them for personal non-commercial use (please credit & link back to the original post).
  • High-rez press images, BTS and more can be found in this dropbox link. Specific Terms of Use can be found here.
  • Commercial requests and rights: suzy@suzyjohnston.com
  • Interview requests: ben@vonwong.com
  • Looking for a video to share on Facebook/Instagram/Twitter? Use this one: https://www.facebook.com/thevonwong/videos/10155458044968515/

Announcements:

  • We’re hunting for volunteers in Dallas, first week in December. If you live in Dallas or plan on being there, join this group!
  • New campaign going live end of December. See the teaser here.

Stranger Things Giveaway #FixToxicLaundry

Credits:

Special thanks to Manfrotto for the stands, clamps and arms, Goodwill DC for lending us some clothing, the Girl Scout Council of the Nations Capital for organizing a clothing drive, Georgetown University for allowing us to borrow their facilities, and Foreground Web for helping us design our challenge web-form!

Gear Used for this Project:

MORE AWESOMENESS: